Assignment – what are three or four components of a well-thought-out, achievable, and reasonable business strategy?

In 150 words or more, what are three or four components of a well-thought-out, achievable, and reasonable business strategy? What mistakes do companies make when developing their strategies? These thoughts should be qualitative and generic – not discussing/ providing specific applications of how you may have gleaned competitive advantage (e.g., describing your business strategy). 

Give at least 1 Reference

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